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3.39%
249
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Branding & Innovation from Barcelona and Los Angeles Discover #ApartofFirma, our open space for innovationlanguages
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Jan 01 1970 GMT00:33
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Amid the global pandemic, and its crushing impact on the tourism-related hotel industry; Hesperia’s new identity has never been more relevant: The promise of a new day. A window that opens to reveal a rising sun, which comes out each day regardless. Although what we choose to do with the light is up to us, the brand extends an enticing invitation: To make it exceptional.
Client: @hesperia_hotels_resorts
Brand positioning · Brand Identity · Brand Launch and Implementation
Jan 01 1970 GMT00:33
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Say hi to our latest work for @minds.of.tomorrow! A new kind of after school studio for creative families, now open in Miami.
Design and technology are at the core of today's top influential minds. Still, after school offerings rely on traditional methodologies. Minds of Tomorrow is here to change that! 💥 Based on cutting-edge themes that blend technology, design and sustainability, the company brings innovation and coolness to after school experiences to help kids unlock their talents while learning and having fun.
The new studio just opened in the Miami Magic City Innovation District. Drop by if you are around! 👋🏻 The studio features a Tech Room, an Open Creative Gallery, and a Hangout Zone for parents or caregivers, and plenty of room for social distancing.
For more info, visit https://www.mindsoftomorrow.com/ 🙏🏻
Jan 01 1970 GMT00:33
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Shooting for La Sendera, an ecolodge retreat that taps into a redefined conception of luxury to offer a holistic experience of wellness, adventure and serenity. We partnered with @salvalopez to capture these images for the great @powerhousecompany, the architecture studio behind the project.
Art direction, Production and Design by @wearefirma.
Jan 01 1970 GMT00:33
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New global positioning and brand identity for @badiapp
We knew building an integrated digital experience was key for the success of the project. After all, the Badi brand lives in the digital realm.
To achieve this, we worked with the Badi team on social and paid media playbooks to put the global positioning in action across all key touchpoints.
Jan 01 1970 GMT00:33
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New global positioning and brand identity for @badiapp
The core idea of the new brand positioning is that great things happen when we share. This permeates across the new brand narrative, which goes beyond typical product features to uncover all the possibilities that sharing a place can bring, both from an individual and a collective level.
To translate this big brand idea visually, we created an expressive system with Termina and Badi as the brand's primary fonts, a bold color palette and quirky illustrations. This is completed with a thoughtful photographic style that captures authentic moments between people and portrays homes in a warm way.
Jan 01 1970 GMT00:33
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New global positioning and brand identity for @badiapp
Badi is a leading platform making long-term room rentals easier and safer. With the company prepared to scale globally, we partnered with Badi to bring to life the start up’s mission to offer the most compelling experience in the market.
The result is a brand that fosters a new culture around flat-sharing: less sketchy and value driven, and more focused on the human side of the experience.
Jan 01 1970 GMT00:33
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Let us bring that summer feeling to your feed. ✨
LE TRIBUTE’s universe is all about heritage, processes, and pioneers. Old but new, is a mix of avant-garde and tradition. Bringing its soul to life through a photo-shoot focusing not only on the product but also on the consumption experience (zesty summer vibes), has been both challenging and exciting.
🍸 @le_tribute
Produced by Firma.
Photography - @danipujalte
Art Direction - @danidevito_studio
Jan 01 1970 GMT00:33
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Here's some of our latest work for @_esade. How can an established business school connect with the youngest generation of potential students? Acknowledging that Gen Z is a hands-on generation driven by purpose and with a strong digital mindset, we stretched Esade's communication codes to present Esade's Bachelor degrees in a compelling way.
Jan 01 1970 GMT00:33
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Revisiting some of our work for @honextmaterial. Very happy to have worked with Pere Merino & the visionary team behind Honext to bring the brand to life. The company produces a high-end reclaimed material for circular living, all made from cellulose waste. The key: embracing end of cycle goods not as waste, but as an untapped resource. Go Honext 💪🏻
📷 @xavigarciaph
Jan 01 1970 GMT00:33
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New naming, visual identity and website for Accure Therapeutics.
Accure is a R&D pharma company with a unique approach to CNS drug development. Our goal was to bring the company's innovative side to life with a human, positive and simple brand that sought inspiration beyond traditional healthcare conventions. The new brand name, Accure, is a neologism composed by two key concepts in the R&D world Accurate + Cure. The identity is articulated through a set of abstract watercolor textures that recall lab imagery. Intentionally combined with Aeonik by @cotypefoundry and Canela by @commercialtype, we strive to create a balance between the brand's rigorosity and its human side.
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Best performing posts
likes
537
5
Sep 25 2020 GMT17:36
captions
Say hi to our latest work for @minds.of.tomorrow! A new kind of after school studio for creative families, now open in Miami.
Design and technology are at the core of today's top influential minds. Still, after school offerings rely on traditional methodologies. Minds of Tomorrow is here to change that! 💥 Based on cutting-edge themes that blend technology, design and sustainability, the company brings innovation and coolness to after school experiences to help kids unlock their talents while learning and having fun.
The new studio just opened in the Miami Magic City Innovation District. Drop by if you are around! 👋🏻 The studio features a Tech Room, an Open Creative Gallery, and a Hangout Zone for parents or caregivers, and plenty of room for social distancing.
For more info, visit https://www.mindsoftomorrow.com/ 🙏🏻
analysis
This post got 116% more likes
compared to @wearefirma's average. It uses 27% more hashtags
and its caption is 118% longer
496
4
Jul 24 2020 GMT13:06
captions
Let us bring that summer feeling to your feed. ✨
LE TRIBUTE’s universe is all about heritage, processes, and pioneers. Old but new, is a mix of avant-garde and tradition. Bringing its soul to life through a photo-shoot focusing not only on the product but also on the consumption experience (zesty summer vibes), has been both challenging and exciting.
🍸 @le_tribute
Produced by Firma.
Photography - @danipujalte
Art Direction - @danidevito_studio analysis
This post got 99% more likes
compared to @wearefirma's average. It uses 100% less hashtags
and its caption is 14% longer
328
0
Jul 08 2020 GMT19:26
captions
It feels good to be back 💪🏻
analysis
This post got 32% more likes
compared to @wearefirma's average. It uses 36% less hashtags
and its caption is 90% shorter
comments
306
12
Oct 08 2020 GMT14:55
captions
Amid the global pandemic, and its crushing impact on the tourism-related hotel industry; Hesperia’s new identity has never been more relevant: The promise of a new day. A window that opens to reveal a rising sun, which comes out each day regardless. Although what we choose to do with the light is up to us, the brand extends an enticing invitation: To make it exceptional.
Client: @hesperia_hotels_resorts
Brand positioning · Brand Identity · Brand Launch and Implementation
analysis
This post got 300% more likes
compared to @wearefirma's average. It uses the average amount of hashtags
and its caption is 25% longer
120
6
Jul 14 2020 GMT14:24
captions
Revisiting some of our work for @honextmaterial. Very happy to have worked with Pere Merino & the visionary team behind Honext to bring the brand to life. The company produces a high-end reclaimed material for circular living, all made from cellulose waste. The key: embracing end of cycle goods not as waste, but as an untapped resource. Go Honext 💪🏻
📷 @xavigarciaph
analysis
This post got 100% more likes
compared to @wearefirma's average. It uses the average amount of hashtags
and its caption is 1% longer
537
5
Sep 25 2020 GMT17:36
captions
Say hi to our latest work for @minds.of.tomorrow! A new kind of after school studio for creative families, now open in Miami.
Design and technology are at the core of today's top influential minds. Still, after school offerings rely on traditional methodologies. Minds of Tomorrow is here to change that! 💥 Based on cutting-edge themes that blend technology, design and sustainability, the company brings innovation and coolness to after school experiences to help kids unlock their talents while learning and having fun.
The new studio just opened in the Miami Magic City Innovation District. Drop by if you are around! 👋🏻 The studio features a Tech Room, an Open Creative Gallery, and a Hangout Zone for parents or caregivers, and plenty of room for social distancing.
For more info, visit https://www.mindsoftomorrow.com/ 🙏🏻
analysis
This post got 67% more likes
compared to @wearefirma's average. It uses 27% more hashtags
and its caption is 118% longer