@therake

The @alexanderkraft.montecarlo Covert Coat is made using an ultra-luxurious 100% cashmere cloth. The coat features a contrasting red silk lining and a luxurious under collar felt in red, with an embroidered logo — all of which made by an artisanal workshop in Southern Italy. Whilst @alexander.kraft prides himself on always sourcing only the finest cloths, the quality of the fabrics used for the overcoats are truly outstanding even by the highest standards, giving you unrivalled quality and unbeatable value for money. A perfect addition to your winter wardrobe, shop this coat and the full collection now on TheRake.com. ⠀ ⠀ Video by @marcusebanks.

New to collection are these incredible White Whipcord Cotton Trousers. The versatile and rugged nature of these whipcords enables them to work all throughout the year. The cloth is a 316g pure cotton whipcord weave in scour bleach white, made by British cloth mill Brisbane Moss. The trousers are pleated, with side adjusters and a zip fly with button fastenings. Most importantly, these trousers are available for £165 to emphasise our commitment to bringing the best quality clothing and value to . ⠀ ⠀ The trousers pair wonderfully with a t-shirt and boots, but will look equally in place when coupled with tailoring. We suggest wearing them with a black crew neck and either The Rake Tailored Garments' Exploded POW Check Sports Jacket or the Navy Pinstripe Double-Breasted Jacket. Shop now using the link in our bio. Photography by @rkzuk.

Oscar winner is back with a new film — The — whose tagline reads ‘In 1968 democracy refused’. Little wonder its release coincides with this year’s U.S. presidential election. "The @netflix film, set around the Vietnam War, is about civil rights," writes Editor @tfchamberlin, "so if you've got your finger on the pulse you'll know that a film like this is, as Redmayne puts it, "relevant — but relevant is not quite the right word. It is urgent."⠀ ⠀ Eddie isn't yet 40. We can discuss his work to date, but owing to his tendency to surprise and amaze, predictions are unhelpful: expectations can be set high but he's likely to exceed them. What I suspect, though, is that because of his values and personality, it is unlikely his fame will ever overshadow the prestige and power of his work." Read @tfchamberlin's interview with in Issue 72 of , available now using the link in our bio.⠀ ⠀ Photography @boo_george_studio⠀ Photography Assistant @j.e.milsom ⠀ Digital Tech @bror_ivefeldt⠀ Fashion Direction @veronicavpc⠀ Styling @amelia.c.hudson ⠀ Grooming @liztaw

In 2019 two companies, @gotrichco and @baronbags, merged into a fully combined business under the name Götrich & Co. All co-owners remain in the business, including the Adelswärd family, who carries the title “baron” since 1783 and also holds the estate Baroniet Adelswärd — the only Barony in Sweden. ⠀ ⠀ The ambition with Götrich & Co is to create a destination for classic elegance in an updated environment, with focus on craftsmanship, style and quality. Baron continues to be the brand for all leather and canvas bags and accessories, whilst Götrich focuses on their ready-to-wear garments, bespoke tailoring business and accessories in textile. You can now shop a selection of ̈trich ready-to-wear and bags now on TheRake.com. Link in bio.

"One of the greatest pleasures in life is to collaborate with people that are truly nice individuals." writes Founder @wei_koh_revolution. “While I first met Cody Wellema (@wellemahatco) for a brief introduction at Harry's Bar in Florence, my communication with Cody during this process has been limited to electronic mediums as the great Wellema x @barbanera_official x The Rake Texas Roadshow meant to transpire earlier this year – leaving a wake of empty tequila bottles, innumerable rounds of expended ammunition and fresh long horn tattoos – got the kibosh in a big way as the global lock downs came into effect. Nevertheless, I have to say there’s something irrefutably kind, warm and pleasant about him. Part of this is his modesty, despite being a rather extraordinary auto-didact. Part of that is his very sincere love and affection for his chosen craft, one that in the 7 years since Wellema has been in existence has propelled him into the spotlight and made him the go-to-hat maker for everyone from fellow auto-didact / Recon Marine turned tailor turned photographer Robert Spangle (@thousandyardstyle) to the individual that I consider one of the most astutely attuned tastemakers in classic men’s style, @ethandesu of Brycelands."⠀ ⠀ We are delighted to announce that Cody Wellema has designed two incredible hats exclusively for The Rake, which are now available on TheRake.com. Read how the collaboration came about, and what makes these two hats so special, using the link in our bio.

In this week’s issue of @airmailweekly, the title swiftly scaling the digital-publishing totem pole (see The Rake issue 70), be sure to read Hang Loose, a brilliant piece written by luxury journalist ne plus ultra @n_foulkes, about our Founder @wei_koh_revolution and . Link in bio.

Fridays look good in . Wishing everyone a wonderful weekend!

The first of our sees @rkzuk talk through one of his go-to outfits when he’s running between photoshoots in the city. Rikesh wears a tweed jacket by @arketofficial, Hudson Aran knit by @peregrineuk, chinos by @uniqlo_uk, boots by @crockettandjones_official with accessories from @serafinesilk, @undonewatches, @bennett_winch and @cubitts. Filmed on the fly by @marcusebanks at @carolineandrewlondon’s Mayfair location.

The optimistic eighties is a time we’d do well to remember now. It was notable for its expressions of colour and fun, and the way hope sprang eternal through people’s dress. It is considered a styleless decade, but we disagree, and showcase why in Issue 72 of — available to order now using the link in our bio. Photography by @kimlangstudio with fashion direction by @amelia.c.hudson. Tap the images for outfit details, as worn by @robertas13. 1984 Ferrari 308 GTSi Quattrovalve, courtesy of @rngclassics.

For Issue 72 of , we were delighted to have the brilliant on the cover. Eddie sets the tone with good nature, kindness and great style. Shot in London, take a look at the behind the scenes footage from the day. Interview by @tfchamberlin Video by @marcusebanks Photography by @boo_george_studio Fashion Direction by @veronicavpc Styling by @amelia.c.hudson Grooming by @liztaw Purchase Issue 72 now using the link in our bio.

"The past two decades in men’s suiting have been dictated by what my friend @n_foulkes brilliantly called ‘the tyranny of the tight’." writes @wei_koh_revolution in his Founder's Note for Issue 72 of . "In particular, we have become brainwashed to think that for clothes to look beautiful they must be extremely fitted, exhibit barely a millimetre of excess fabric, and strain at their seams with each movement of the body. But that is wrong and purely a product of this past 20 years, and it has actually been perpetuated by fashion designers, not tailors. If you look back at the last century of men’s style, the perfect fit has never deviated significantly. Of course, there have been periods in which clothes were more fitted, such as the twenties and the sixties. And there were periods of greater exuberance, such as the 1940s, when, following the end of the second world war and cloth rationing, men rushed to have a more opulent, roomier cut to their suits. But the thing is, at no point in the history of menswear have jackets gaped at the chest or trousers ended almost mid-calf — until recently. And it is this past 20 years, even though it has coincided with a resurgence of interest in the bespoke arts and the renewed significance of menswear in general, that will be viewed as the aberration rather than the standard.⠀ ⠀ Take a look at the men we consider the true style icons — , , and @ralphlauren — and the modern men I consider the best dressed in the world — Nick Foulkes, @markchodotcom, @fabioattanasio, @ethandesu, @nicolasricci and @valentinoricci, and @luca_rubinacci — and you will see that their clothes fit just right, with a beautiful expression of volume combined with a perfectly shaped silhouette. They look great in their clothes because they are comfortable. And this is precisely why we at decided to launch our maiden offering of tailored garments with this philosophy at its core."⠀ ⠀ Read A Note From The Founder in Issue 72 of now — link in bio.

Issue 72 of is out now. is our cover star and sets the tone with good nature, kindness and great style, with photography by @boo_george_studio. We explore the bond between man and machine, and the most rakish proponents of it. From Ettore Bugatti, to Alfonso de Portago, Liane Engeman and Shirley Muldowney. You will find classics like the Magnum PI Ferrari 308, Aston Martin DB5 and E-Type Jaguar dotted around the issue. After so long indoors, this issue is for all those who ache for adventure. Also welcoming @davidlbren from @thebunker as our guest editor for The Driver's Issue.⠀⁠ ⠀⁠ Issue 72 is available now to purchase on TheRake.com, as a single issue or part of a 12- or 24-month subscription. Current subscribers will receive their copies progressively over the coming weeks. Link in bio.⠀⁠ ⠀⁠ Interview @tfchamberlin⁠ Photography @boo_george_studio⠀⁠ Photography Assistant @j.e.milsom ⠀⁠ Digital Tech @bror_ivefeldt⠀⁠ Fashion Direction @veronicavpc⠀⁠ Styling @amelia.c.hudson ⠀⁠ Grooming @liztaw