@surgesocialuk

⁣ Launching got you like: 🙌😱🤔🚀🤩🍾💃⁣ ⁣ Trust me, I am well acquainted with ALL of the launch feels 😅⁣ ⁣ But when you've got a plan, it's less 2007 Britney and more Tom-Cruise-jumping-on-Oprah’s-couch-level-BUZZING 💁‍♀️⁣ ⁣ And that's why @bythewaycreative & I are re-releasing the Lightning Launch Bundle for just ONE weekend!! ⚡⚡⚡⁣ ⁣ This is THE plug-n-play bundle that has created TWO six-figure launches & MULTIPLE 5-figure launches for those who JUMPED on it when it was first released in August.⁣ ⁣ You know I’m not about the BS life. I’m here to OVERdeliver + make your life 10x easier.⁣ ⁣ These templates are not only proven with our 6 & 7 figure clients, but they’ve now helped multiple online service providers and coachers create effortlessly electric launches!🤑⁣ ⁣ (Srsly, just wait till you see the testimonials from our LLB clients when the sales page goes live on Friday 🤯)⁣ ⁣ They say lightning doesn't strike twice in the same place, but what can I say - you're one in a million 😏 ⁣ ⁣ This absolute TREASURE TROVE of launch templates includes:⁣ ⚡ Copy templates for ads, sales pages, social posts, emails, opt-ins and more⁣ ⚡ Graphic templates you can customise to your brand⁣ ⚡ Tech templates so everything works perfectly together⁣ ⚡ Ad templates to throw fuel on your sales fire ⁣ ⚡ And video tutorials showing you how to put it alllll together!⁣ ⁣ Did I mention an entire launch plan to show you how to absolutely nail your launch sales?!⁣ ⁣ The value of the bundle (if you hired us for your launch) is over £15k 😳 But we wanted to make wildly successful launches available to all our fave digital biz babes, so we priced it at just £797 🙌⁣ ⁣ Some call me mad…⁣ ⁣ And they’re bloody well right. Because we’ve only gone and slashed it down by £333 for THIS Black Friday only!!!!😱😱😱⁣ ⁣ Go on, click that link in bio to get your beautiful self on our waitlist to be the FIRST to know when the sale goes live!⚡️⁣ ⁣ (Psssst, this offer is only available to the first 20 people who purchase - so lemme give you some insider knowledge. You’re gonna need to sign up to the Waitlist on my link-in-bio, then set your alarm for 7AM Friday🤫)

Your biz allows you to be the CEO your parents always wanted you to marry.⁣ ⁣ But with that definitely comes down days.⁣ ⁣ Days you lose sleep.⁣ Days you overwork yourself.⁣ Days you let limiting beliefs creep in.⁣ Days you sacrifice your social life.⁣ And days you feel lonely.⁣ ⁣ Stephanie + I met 18 months ago at a mastermind. At that point, the days listed above were in the majority for me.⁣ ⁣ Stephanie was there to share her copywriting wizardry + I was bloody well wowed by her brilliance! We fast became firm friends (this pic was taken on that very day!)👯⁣ ⁣ From that day, we kept bumping into each other in the Slack channels + Asana boards of many incredible 6 + 7 figure coaches + online service providers.⁣ ⁣ Not only were we having amazing fun together - but we were also watching our combined magic create consistent 5 + 6 figure launches for our clients🤩⁣ ⁣ We knew we were onto something, but how could we share this knowledge + expertise with those who don’t have thousands to splash to marketing support for their totally amazing offers?!⁣ ⁣ We wanted to combine not only our own knowledge but the tried + tested techniques we’d picked up with our high level clients - the little hacks, tiny touches + super simple tweaks that take a launch from flop to financial FREEDOM!⁣ ⁣ So we decided we simply HAD to partner up + offer up the most all-encompassing comprehensive Launch Bundle EVER!⁣ ⁣ We birthed this baby back in August + after our own easy, breezy, fun-packed 5-figure launch, we’re BRINGING IT BACK for Stephanie’s birthday week! (Oh + maybe the fact it’s Black Friday!)⁣ ⁣ Navigating the online world on your own is TOUGH + launching without the right support is even harder💔⁣ ⁣ So today I’m wishing a VERY Happy Birthday to my beautiful biz wife, and to you, I’m wishing a future filled with MORE sleep, LESS overworking + overwhelm, and ALL the bubble popping that your soon-to-be-sizzling launch revenue can afford🍾⁣ ⁣ P.S. If you’re stuck for a birthday gift idea for this gorgeous girl, hit up my link-in-bio to getcha self on our LLB Waitlist. Doors open FRIDAY + the first 20 ppl get £333 OFF!! Go go go⚡

Before swinging into 2021, plz do this 👇⁣ ⁣ I know, I know - we’ve still got a whole month (and a bit) to go before the whole “New Year, New Me” chat 🤷‍♀️⁣ ⁣ I’m already setting my intentions for how the next calendar year is gonna go down, but before we skip ahead to 2021 completely, there is still SO much good that we can squeeeeeze in before those New Year bells chime again... 🔔 ⁣ ⁣ Now, if there is one thing that your girl has learnt in 2020 (+ truuuust me, there have been quite a few lessons this year!!) it's that being authentically + wholeheartedly YOU is what gets you RESULTS!📈⁣ ⁣ Who would have thought that by showing off all of your quirks (+ this lady has many!🙋‍♀️) you can make MORE sales + GROW your business to heights you once thought were reserved for the 'special ones' (whoever they are 🤷‍♀️)...⁣ ⁣ 😒When I stopped trying to imitate what everyone else was doing + dropped the fake charade that working in the 'real world' (*fake world) teaches us to do...⁣ 🤦‍♀️When I dropped the pretending to be perfect act all the time...⁣ 🤷‍♀️When I exposed the ups + downs...⁣ 🙋‍♀️The behind-the-scenes...⁣ 🤪My crazy excitement for small wins + big ones... ⁣ ⚡️When I shared my love of all things Hazza P…⁣ ⁣ That, my girl, is was when the MAGIC started to happen!✨ ⁣ ⁣ Why?⁣ ⁣ Because people invest in people.⁣ ⁣ It's as simple as that... ⁣ ⁣ When you are completely, wholeheartedly 100% you, you attract your dream client because they get YOU 🙌⁣ ⁣ The real, raw, radiant you. Not 🙄⁣ ⁣ So PURLEASE don't hide that shine + stunt your growth!⁣ ⁣ Now, do me + you a favour. Hop on your stories + share with your audience a bit of your sparkle 🤳🏼 ⁣ ⁣ Tell them how you're feeling today...⁣ 👉Are you excited for something coming up? (business or personal) ⁣ 👉Are you feeling down? (we're all human + connections are built when people can relate to you) ⁣ 👉What have you got planned for the weekend? Let's hear it!⁣ ⁣ Whatever it is, be open + shine bright, girl ✨

Your sizzling six-step launch plan, sorted 💁‍♀️⁣ ⁣ Seriously, trying to create, manage + execute launch plans used to make me feel like I was cracking The Da Vinci Code 😅 All those moving parts, all that content (+ let’s be honest, all that stress)😒⁣ ⁣ Turns out I was making it WAY too hard for myself🙃⁣ ⁣ Over time, I crafted a 6-phase launch plan that I now implement for myself + my clients SUPER easily + SUPER effectively!🤑⁣ ⁣ “Loose lips may sink ships” n all that, but I'm not keeping any secrets here 😂 So here's my launch plan that's brought in more than HALF A MILLY in launch revenue this year for my clients:⁣ ⁣ 1️⃣ PLANNING PHASE⁣ Winging it is the fastest way to guarantee a stressful launch, so make sure you plan everything out so you spend your launch less like 🥵 + more like 😎🤑💃⁣ ⁣ 2️⃣ VALUE PHASE⁣ Before you sell something big, you've gottaaaa give something away for free 🤷‍♀️ + that something is VALUE! Show your audience that you can solve their little problems for free + they'll pay you to help solve their big problems 🙌⁣ ⁣ 3️⃣ CHALLENGE PHASE⁣ People always wanna skip the challenge phase, because I'm NGL, it's a LOT of work - but ohhh so valuable! It gets your audience used to learning from you, gives them quick results, AND sells them on the value of being in your community 👯‍♀️⁣ ⁣ 4️⃣ OPEN CART⁣ The BIGGEST launch mistake is making this period too long!!You want it to be just long enough to build hype + FOMO…without dragging it out + fatiguing your audience!🥱⁣ ⁣ 5️⃣ CLOSE CART⁣ This should be alllll about capitalising on that FOMO factor. What will your ideal client be giving up if they don't convert this time around? What will they lose by waiting until your next launch? Make sure they know!⚠️⁣ ⁣ 6️⃣ POST HYPE PHASE⁣ Now it's time to check your bank account + POP THA BUBBLY, because you are DONE 🥳 You wanna make sure your offer lives up to the hype you've created, so this is where you focus on SERVING your customers!⁣ ⁣ If you’re ready for the easiest, breeziest launch of your life, you need to:⁣ A) Click my link-in-bio⁣ B) Try + stop your jaw from hittin the floor⁣ C) Register for the LLB Waitlist ⚡️⁣ ⁣ You won’t be disappointed 😉

How to avoid sticker shock with clients 😱👇⁣ ⁣ …you know, that feeling you get when you find the PERFECT winter coat, immediately fall in love, THEN check the price tag 🤦‍♀️⁣ ⁣ These days (pre-lockdown included), I do 99.99% of my shopping online, so I’ve managed to avoid that feeling for a lil while.⁣ ⁣ But back in pre-ASOS times, I got invited to a party when I was 15 that I was BUZZING about. So of course, I hit the shops to try on the finest dresses my pocket money could buy 🤣⁣ ⁣ After finding “the one”, the very involved shop assistant told me it was like it was MADE for me, and girl did I believe her 🤣⁣ ⁣ …then I saw the price.⁣ ⁣ As I didn’t have the equivalent of 2 years of pocket money on me, I had to make a VERY swift exit and say goodbye to “the dream dress” [RIP] 💔⁣ ⁣ Fast forward to 2018 when Surge Social was registered as an official company ⁣ ⁣ I found a coach that sounded absolutely dreamy + they stressed just how AFFORDABLE their 1:1 programme was. So I got on a call with them + was caught SO caught off guard by the investment that I went running (and I’m a girl who hasn’t ran properly since high school P.E. 🤣)!⁣ ⁣ I never went back 🤷‍♀️⁣ ⁣ But you DON'T HAVE TO DEAL WITH THIS with your own potential clients!!⁣ ⁣ Nothing's worse than knowing on a sales call that the other person is taken aback by the cost, so here are 2 ways to make sure your sales calls are smooth sailin' 👇⁣ ⁣ ☝️ Share your prices! Even if you don't want to post an exact figure, make it clear whether they're looking at high-3 figures, 4 figures, or even mid- to high-4 figures per month.⁣ ⁣ ✌️ Focus on upselling to people who have already invested in you! If you've got a £2k programme, those clients won't blink at spending that on 1:1 coaching, whilst a cold lead might.⁣ ⁣ Have you ever had severe sticker shock syndrome? 😬 And was it in a shopping centre fitting room? 🤦‍♀️

How to eliminate the risk from your offer 🧨⁣ ⁣ ESPECIALLY if you're selling high-ticket, as utterly fabulous as you are, it can be hard to get people to see it as a no-brainer!! 🤷‍♀️ ⁣ ⁣ But that's where your epic marketing content comes in handy 💁‍♀️⁣ ⁣ So here are a few ways to stop people wondering “should I risk it for a chocolate biscuit?!” when it comes to investing with you 😉:⁣ ⁣ 👉 Share social proof. ⁣ ⁣ Word of mouth is the most useful form of marketing, so if you've got testimonials, share them! Especially during the sales process.⁣ ⁣ 👉 Share results.⁣ ⁣ Even if you don't have testimonials, you can share the kick-🍑 results you get for yourself + your clients!⁣ ⁣ 👉 Be transparent about your methods.⁣ ⁣ When someone feels like they're able to peek behind the curtain, it can put them at ease. Be clear about how you like to do your thang.⁣ ⁣ 👉 Set clear expectations.⁣ ⁣ If you're not going to help someone earn 6 figures in 6 months, PURLEASE don't say you will! Don't undersell yourself, but don't overpromise either. Be clear about the value you add + your prospects will feel more comfortable as a result.⁣ ⁣ So whether your leads are risk-takers or not, they'll be tooootally at ease buying from you (and bloody buzzing once they do)!⁣ ⁣ Are you a risk taker or a risk avoider? I'm definitely in 🤪

How to write 🔥🔥🔥 value emails⁣ ⁣ POP QUIZ: what's the most RELIABLE marketing channel for your business?⁣ ⁣ A) Your email list 💌⁣ B) Your social media audience 🤳🏼 ⁣ C) Your flock of carrier pigeons with sales messages to deliver 📜 ⁣ ⁣ The correct answer is A) YOUR EMAIL LIST!⁣ ⁣ Your email list is INFINITELY more reliable than social media for one simple reason: YOU OWN IT.⁣ ⁣ IG could go away at any time. FB ads could become prohibitively expensive. And Pinterest could easily become pay-to-play.⁣ ⁣ Your email list, though? That 💩 is YOURS. ⁣ ⁣ So it's SUPER important to be sending out WEEKLY emails, and for those emails to be full of 🔥 value!!⁣ ⁣ Here's how to create the ultimate value email 👇⁣ ⁣ 1️⃣ A kick-🍑 subject line (as short as possible, definitely no more than 9 words) that grabs attention⁣ ⁣ 2️⃣ A hype intro that lets the reader know this email is for them + has them reaching for the popcorn from the get-go 🤩⁣ ⁣ 3️⃣ Pure value, teaching them how to achieve some kind of transformation ✨⁣ ⁣ 4️⃣ Action points, so your reader can experience the transformation you're describing ⚡️⁣ ⁣ 5️⃣ Your call-to-action in a value email should be either to start a conversation or access more free value 🙌⁣ ⁣ (EX: "Hit REPLY + let me know..." or "Click here for a FREE ebook all about...")⁣ ⁣ 6️⃣ Sassy signoff - I love signature sign offs that assert who you want your audience to remember you as. A fab example of this is how @alexbeadon signs off with “Your business bestie” 👯‍♀️⁣ ⁣ 7️⃣ PS - if you're selling something at the mo, drop it in the PS! That way it doesn't feel like the whole email has been a sales pitch, but you still get 👀 on your offer⁣ ⁣ Follow this formula, and you'll be surprised at how your email engagement skyrockets!! 🚀⁣ ⁣ I wanna hear what you love about emails! Tag below the peeps whose emails you LOVE to open👇

The 3 ways I grow client email lists 👇⁣ ⁣ The goal of allllll your other marketing channels should be to get people onto your email list. 💌⁣ ⁣ Why? Because it's the only marketing channel YOU truly own! 😬⁣ ⁣ (Not Mr Zucks 🙅‍♀️)⁣ ⁣ Plus, email marketing is WAY more effective than most other channels for converting your audience from followers to paying clients 🤑⁣ ⁣ But don't just take my word for it - I'm doing this for clients every single day! Here's how I'm growing their lists... ⁣ ⁣ 👥 Organic social 👥⁣ ⁣ So you've got 10k IG followers, that's great! Now it's time to get them to your email list 🙃⁣ ⁣ Use your link-in-bio, your swipe-ups + anything else you can to get people to your freebie content. That way when they sign up, they'll be added to your email list too!⁣ ⁣ And when people follow you on more than one channel, they're WAY more likely to buy from you when the time comes 🤩⁣ ⁣ 💸 Facebook ads 💸⁣ ⁣ You guys know how much I LOVE my ads - they're like adding fuel to the 🔥!⁣ ⁣ I love running ads to value content outside of launch periods, because it means those people will be through your intro sequence + on your regular value list by the time you launch. They’re now SO much more likely to convert as you’ve taken them from lukewarm to SPICY HOT LEADS 🌶⁣ ⁣ 💻 Website 💻⁣ ⁣ For my clients who have full-on websites (+ not all of them do!), they get SOME organic search traffic, so we need to convert those people to email subscribers!⁣ ⁣ To do that, we make sure there are pop-ups, banners + calls to action allllll over the show for freebies to get them on the list. OR, if they're in the middle of a launch, we'll shout about that instead 🙋‍♀️⁣ ⁣ If you're looking for ways to build your email list using value content, I've got an amazing freebie to send you!! ⁣ ⁣ Drop a comment below or slide into my DMs and I'll send you the link 🤗

The 4 questions I ask EVERY new client before we start 🔎⁣ ⁣ (BESIDES what their fave Harry Potter film is 🤣)⁣ ⁣ EVERY TIME I sign a new client, I send them an on-boarding questionnaire. If we're going to find them their dream clients, we've gotta get to the bottom of who that is + how we can serve them!⁣ ⁣ So here are the 4 questions I ask to help me do that 👇⁣ ⁣ 🤔 Who is your ideal client?⁣ ⁣ If we don't know EXACTLY who we're talking to, we're not gonna get very far! Most people give basic demographic data such as age, gender, location, but ask for SO much more than that to really target the dreamiest of dream clients.⁣ ⁣ 🤔 What do they want most that you can solve? ⁣ ⁣ The deeper the desire we can tap into, the more compelling our message will be!⁣ ⁣ 🤔 Why did you start your business?⁣ ⁣ When you tell me your story, it helps me tell that story to other people! And who doesn’t love a good story?!⁣ ⁣ 🤔 Why would your clients choose you over someone else?⁣ ⁣ What makes you unique? Why should they choose you? Once we identify that, we can lean into it to help you attract YOUR people!⁣ ⁣ Once we have the answers to these questions, we can create messaging that will attract, engage + compel your absolute DREAM clients!! 😍⁣ ⁣ So let's do this together - pick one of the questions above + tell me your answer in the comments! You'd be AMAZED at how clarifying it can feel ✨

With lockdown pt 2 starting today in the UK, I know a LOT of small businesses are seriously struggling 💕⁣ ⁣ The run-up to Christmas is the busiest time for most, so the fact that they have to close right now is pretty damn devastating!⁣ ⁣ So let's see what we can do to help 🤗⁣ ⁣ Step ☝️ - tag your fav small businesses (online, local, ANYTHING) in the comments!!⁣ ⁣ Step ✌️ - use the comments to find businesses to support by buying vouchers, Christmas gifts or anything else!!⁣ ⁣ We may not be able to physically rally to help these lovely businesses, but my fave thing about the internet is that we don't have to!! 💪🙌⁣ ⁣ So drop your favs in the comments - I'm 'bout to do some seriousss SHOPPING 😍🛍️

The 3 things that make me throw money at people 😍🤑💸⁣ ⁣ Sure, I'm your resident marketing magician 🔮✨ But truuuust me, when I’m not PROMOTING services, I’m spending my money on them 🤣 ⁣ ⁣ I've got a coach, a copywriter, a VA, a web designer, a graphic designer + I’m 4EVA investing in masterminds + courses to level up myself, my biz + my services.⁣ ⁣ There are 3 THINGS that allll the people I invest in have in common…⁣ ⁣ (YES, it's all about the people, wayyy more than just the services/offers!)⁣ ⁣ 1️⃣ I like their vibe! You all know I'm a v high energy, positive Polly - so surprise surprise, that's who I'm drawn to 👯‍♀️⁣ ⁣ 2️⃣ They just GET ME! We communicate on a level that makes me KNOW they're here for people JUST LIKE ME. 💕⁣ ⁣ 3️⃣ The proof is in the pudding 🍮 If I’m not already obsessed with them as a person, they let their results do the talkin’!⁣ ⁣ What makes you take out your wallet and shout "TAKE MY MONEY" at the screen?? Tell me in the comments 👇

👆 Your November holiday content, sorted ✅⁣ ⁣ With Halloween over, the lead up to the ONLY C-word worth thinking about is officially ON 🤩🎄🎁🤶🎉✨⁣ ⁣ November is CRAZY busy for business owners (have you got your Black Friday plans down?!), but there are also a few lesser-known holidays worth shouting about too! 🙌⁣ ⁣ With last night’s announcement of the UK heading back into lockdown for the month, your audience will definitely appreciate a sprinkling of motivation and your words of wisdom for National Stress Awareness Day 🤍⁣ ⁣ Send your biz besties all the virtual hugs on World Kindness Day, and now, more than ever, you better be shouting out about EVERYTHING you have to offer for Small Business Saturday 📣⁣ ⁣ …not forgetting the other amazing small businesses you’ve found that you can rave about to your audience too! 💕⁣ ⁣ So where’s your November planning currently at?⁣ ⁣ Comment “I’M BF READY” or “I AIN’T EVEN THOUGHT ABOUT IT” so I can see where we’re all at 🤣👇