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instagram profile photo

@skidmoreowingsmerrill

+
210,115
0.68%
1,420
10

bio

We are a collective of architects, designers, engineers, and planners building a better future. #skidmoreowingsmerrill

languages

english

interests

Analysis

  • The total number of IG users following @username on last update.

  • The total number of IG users that @username was following on last update.

  • Indicated the number of follower @username has for every user he/she follows.

  • Indicates how this user uses his/her Instagram account.

  • The number of photos in @username’s feed. It might not be the same as the total amount of photos posted over time as Instagram offers the option to delete a photo at any time.

  • The date when @username last posted a photo to his/her feed.

  • How often does @username usually post a new photo/video.

  • The average amount of likes a photo by @username gets.

  • The average percentage of IG users who follow @username who like his/her photos.

    A good engagement rate is a sign of a healthy and responsive community.

  • The average amount of comments a photo by @username gets.

  • The average percentage of IG users who follow @username who comment on his/her photos.

  • Two users might have an average of 10 comments on their photos. One got 10 comments on every single one of his photos, while the other got 2 in most of them and 200 in a couple. The first user will have a high consistency while the second one will have a low consistency.

    A low comment consistency can indicate that the average amount of comments might have been affected artificially due to a promotion.

  • The average percentage of comments a photo gets in relationship to the likes.

popularity

210,115
758
macro influencer
@skidmoreowingsmerrill is a macro influencer with 210,115 followers.

content

1,499
nan% vs. nan%
525 chars
9
Oct 09
couple times a week
@skidmoreowingsmerrill usually publishes a few times per week, with a great use of captions and hashtags

community engagement

1,420 / 0.68%
62%
10 / 0.00005%
55%
@skidmoreowingsmerrill's community is poorly engaged but consistent
not good nor bad
very low
low
good
high
very high

History

30 days
90 days
all
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Oct 13
9 210,115
758
1,499
0.68%
1,420
10
Oct 12
246 210,106
757
1,499
0.67%
1,409
10
Oct 04
71 209,860
757
1,496
0.94%
1,963
15
Sep 30
117 209,789
757
1,494
1.09%
2,288
16
Sep 26
103 209,672
757
1,494
1.09%
2,284
15
Sep 24
52 209,569
756
1,494
1.09%
2,277
16
Sep 23
192 209,517
756
1,494
1.08%
2,272
16
Sep 20
37 209,325
756
1,494
1.08%
2,263
15
Sep 19
70 209,288
756
1,494
1.08%
2,251
15
Sep 18
51 209,218
755
1,494
1.02%
2,140
15
Sep 17
77 209,167
755
1,493
1.06%
2,224
15
Sep 16
34 209,090
753
1,493
1.06%
2,213
15
Sep 15
3 209,056
751
1,493
1.01%
2,117
15
Sep 14
34 209,059
751
1,492
1.01%
2,115
15
Sep 13
39 209,025
751
1,492
1.01%
2,111
15
Sep 12
25 208,986
750
1,492
1.01%
2,102
14
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Sep 11
32 208,961
731
1,492
0.99%
2,060
14
Sep 10
50 208,929
730
1,491
1.11%
2,321
15
Sep 09
53 208,879
730
1,491
1.11%
2,320
15
Sep 08
66 208,826
727
1,491
1.11%
2,318
15
Sep 07
2 208,760
727
1,491
1.11%
2,312
15
Sep 06
40 208,758
727
1,491
1.1%
2,299
15
Sep 05
28 208,718
727
1,491
1.07%
2,228
15
Sep 04
39 208,690
725
1,490
1.06%
2,214
15
Sep 03
38 208,651
725
1,489
1.11%
2,308
16
Sep 02
33 208,613
724
1,489
1.08%
2,261
14
Sep 01
58 208,580
724
1,488
1.09%
2,281
15
Aug 31
58 208,522
716
1,488
1.09%
2,275
15
Aug 30
28 208,464
716
1,488
1.08%
2,253
14
Aug 29
113 208,436
716
1,488
1.02%
2,132
14
followers vs

Feed

last 12
last 24
last 36

Posting times

last 12
last 24
last 36
All times are shown in GMT

by days

by hours

Hashtags

top 5
top 15
top 25
all
#architecture #design #architecturephotography #tbt #throwbackthursday
100%
100%
58%
33%
33%

Best performing posts

comments

skidmoreowingsmerrill's best performing instagram post
comments
17
Sep 14 2020 GMT20:51
captions
A pair of elevated bridges links Shen Ye Upperhills, a new mixed-use development in Shenzhen, to two major parks. The east bridge (photo 1) descends at a gentle slope toward the verdant Beacon Hill Park, while the west bridge (photo 2) guides pedestrians along interwoven garden spaces to Lotus Hill (Lianhuashan) Park. Photos @daveburk © SOM
hashtags
#architecture
#design
#pedestrianbridge
#landscapedesign
#shenzhen
#china
#lianhuashanpark
#architecturephotography
#outdoors
analysis
This post got
70% more likes
compared to @skidmoreowingsmerrill's average. It uses
the average amount of hashtags
and its
caption is 33% shorter
skidmoreowingsmerrill's best performing instagram post
comments
16
Sep 30 2020 GMT16:20
captions
Left vacant for decades, the 100-year-old Cook County Hospital has been transformed into a hotel, food hall, medical office and community spaces—a new anchor for the neighborhood's resurgence. Many thanks to our great team who helped make this vision a reality: @kooarchitecture @thebiggreenw @wjeassociates, Murphy Real Estate Services, and Cook County Board of Commissioners. Learn more at the link in our bio. Photos @daveburk © SOM
hashtags
#adaptivereuse
#architecture
#design
#historicpreservation
#historicarchitecture
#chicago
#cookcountyhospital
#architecturephotography
#interiordesign
#beauxarts
#nationalregisterofhistoricplaces
analysis
This post got
60% more likes
compared to @skidmoreowingsmerrill's average. It uses
22% more hashtags
and its
caption is 14% shorter
skidmoreowingsmerrill's best performing instagram post
comments
15
Sep 01 2020 GMT20:04
captions
SOM Urban Designer @tlhughes00, on the cover of @aiachicago’s Chicago Architect magazine, writes: “It is critical at this time to act responsibly, equitably and justly. But it is equally critical to continue monitoring the results of policy implementation. It was 52 years ago that Whitney Young Jr. challenged the AIA to implement positive change for greater inclusion of the disenfranchised in America. We have been here before; let’s not be here again in 50 years. This past month has been a roller coaster of hope and anguish and renewed reflection. I am inspired by the movement but focused on action.” Read more at link in our bio. Photo © @d_scully_photo / Signage @ohheyimani_
hashtags
#architecture
#design
#blackdesignersmatter
analysis
This post got
50% more likes
compared to @skidmoreowingsmerrill's average. It uses
67% less hashtags
and its
caption is 33% longer

Appears in collections