The total number of IG users following @username on last update.
The total number of IG users that @username was following on last update.
Indicated the number of follower @username has for every user he/she follows.
Indicates how this user uses his/her Instagram account.
The number of photos in @username’s feed. It might not be the same as the total amount of photos posted over time as Instagram offers the option to delete a photo at any time.
The date when @username last posted a photo to his/her feed.
How often does @username usually post a new photo/video.
The average amount of likes a photo by @username gets.
Two users might have an average of 100 likes on their photos. One got 100 likes on every single one of his photos, while the other got 20 in most of them and 2000 in a couple. The first user will have a high consistency while the second one will have a low consistency.
A good consistency is always a good sign.
The average percentage of IG users who follow @username who like his/her photos.
A good engagement rate is a sign of a healthy and responsive community.
The average amount of comments a photo by @username gets.
The average percentage of IG users who follow @username who comment on his/her photos.
Two users might have an average of 10 comments on their photos. One got 10 comments on every single one of his photos, while the other got 2 in most of them and 200 in a couple. The first user will have a high consistency while the second one will have a low consistency.
A low comment consistency can indicate that the average amount of comments might have been affected artificially due to a promotion.
The average percentage of comments a photo gets in relationship to the likes.
popularity
27,151
97
micro influencer
@mullenlowegroup is a micro influencer with 27,151 followers.
content
2,276
nan% vs. nan%
414 chars
3
Oct 08
couple times a week
@mullenlowegroup usually publishes a few times per week, with a great use of captions and hashtags
community engagement
57 / 0.21%
52%
3 / 0.00011%
56%
@mullenlowegroup's community is very poorly engaged but consistent
not good nor bad
very low
low
good
high
very high
History
30 days
90 days
all
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Oct 13
4
27,151
97
2,276
0.21%
57
3
Oct 12
28
27,147
97
2,276
0.21%
57
3
Oct 04
30
27,119
97
2,274
0.22%
61
3
Sep 30
8
27,089
96
2,273
0.22%
60
2
Sep 26
4
27,097
96
2,273
0.22%
60
2
Sep 24
12
27,093
96
2,272
0.23%
63
3
Sep 23
3
27,105
96
2,272
0.23%
63
3
Sep 20
1
27,108
96
2,272
0.23%
63
3
Sep 19
3
27,107
96
2,272
0.23%
63
3
Sep 18
5
27,104
96
2,272
0.23%
63
3
Sep 17
1
27,099
96
2,272
0.23%
63
3
Sep 16
1
27,100
96
2,272
0.23%
63
3
Sep 15
6
27,099
96
2,272
0.23%
63
3
Sep 12
22
27,093
97
2,272
0.22%
60
2
Sep 11
39
27,071
97
2,272
0.21%
56
2
Sep 10
8
27,032
97
2,267
0.32%
86
2
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Sep 09
1
27,024
97
2,267
0.32%
86
2
Sep 08
1
27,025
97
2,267
0.32%
86
2
Sep 07
3
27,026
97
2,267
0.31%
85
2
Sep 06
6
27,023
97
2,267
0.31%
85
2
Sep 05
3
27,017
97
2,267
0.31%
85
2
Sep 04
4
27,014
97
2,267
0.31%
85
2
Sep 03
5
27,018
97
2,267
0.31%
85
2
Sep 02
3
27,013
97
2,267
0.3%
82
2
Sep 01
0
27,016
97
2,265
0.27%
73
2
Aug 31
0
27,016
97
2,265
0.27%
73
2
Aug 30
2
27,016
97
2,265
0.27%
73
2
Aug 29
5
27,018
97
2,265
0.26%
71
2
Aug 28
9
27,013
97
2,262
0.32%
87
3
Aug 27
6
27,004
96
2,259
0.32%
87
3
followers vs
Feed
last 12
last 24
last 36
Jan 01 1970 GMT00:33
captions
In honour of World Octopus Day, our marine friends are back to help clean up our oceans. The surfing octopus, Sandy the crab and the pufferfish are making waves on a limited-edition range of clothing, sold exclusively online for eight days only from TODAY! All profits will be donated to @plasticoceans so head to the link in our bio to get on board and buy a tee to save our seas!
@acura let’s the car do the talking in their new action-packed spot from @mullenloweus, which turns the clock back to the silent-film era ⏰ 🎥 🚙
hashtags
Jan 01 1970 GMT00:33
captions
In their latest spots from @mullenloweus, @etrade_financial reminds us that while 2020 has been a year of compromised, you don’t have to settle when it comes to your trading platform.
hashtags
Jan 01 1970 GMT00:33
captions
…and finally, we’re pleased to reveal the winner of the 2020 MullenLowe NOVA Awards is.... @sandrapoulson!
Her award-winning project ,‘An Angolan Archive’, is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
A huge congratulations to Sandra! Check out the winning project via the link in our bio.
The second of our MullenLowe NOVA Awards Runner Up prizes goes to @clothstrophobe
Her ‘Modular Augmented Capsule’ addresses damaged data and its restoration as a form of creation. The collection’s aesthetic is based on a personal archive of garments and aims to use what’s already been produced in terms of materials and inspiration to come up with new ideas.
Congratulations Mathilde! Check out her capsule collection via the link in our bio.
The first of our MullenLowe NOVA Awards Runner Up prizes goes to @josephwstanding
His project, ‘Aqua No More’, offers a speculative view of how England would look if freshwater supplies no longer existed. It is a critical public engagement project made up of a series of voicemails overlaid with graphics which aims to inform and enact discourse of the dangers of water pollution and the fragility of water ecosystems, and how their degradation could impact our lives further down the line.
Congratulations Joseph! Check out his project via the link in our bio.
This year’s YourNOVA winner, chosen entirely by the public, is @sandrapoulson
Her project ‘An Angolan Archive’ is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
Congratulations Sandra! Check out ‘An Angolan Archive’ via the link in our bio.
This year’s Unilever Award goes to @jahnavinniss
Using Stuart Hall’s theory of representation and Roland Barthes’ semiotic theory, Jahnavi’s project ‘Representation’ is an in-depth investigation into the different methods of creating visibility and representation for Black-British history.
Congratulations Jahnavi! Check out her project via the link in our bio.
Last but by no means least, meet the YourNOVA finalist : @yiyin.karl
At the core of ‘Reinventing’ is the search for sustainability and Yi Yin has created new material made with 100% recycled ceramics used to create beautiful outdoor furniture that’s bespoke in character and respectful of the planet.
Want to vote for Yi? Visit the link in our bio 🗳
@csm_news
Meet YourNOVA finalist : @sandrapoulson
‘An Angolan Archive’ is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
Want to vote for Sandra? Visit the link in our bio 🗳
@csm_news
Meet YourNOVA finalist : @clothstrophobe
Mathilde’s ‘Modular Augmented Capsule’ addresses damaged data and its restoration as a form of creation. The collection’s aesthetic is based on a personal archive of garments and aims to use what’s already been produced in terms of materials and inspiration to come up with new ideas.
Want to vote for Mathilde? Visit the link in our bio 🗳
@csm_news
Meet YourNOVA finalist : @sandrapoulson
‘An Angolan Archive’ is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
Want to vote for Sandra? Visit the link in our bio 🗳
@csm_news
hashtags
#13
#MLGNOVA
#CSM2020
#UALShowcase
analysis
This post got
275% more likes
compared to @mullenlowegroup's average. It uses
33% more hashtags
and its
caption is 29% longer
72
5
Sep 10 2020 GMT14:42
captions
…and finally, we’re pleased to reveal the winner of the 2020 MullenLowe NOVA Awards is.... @sandrapoulson!
Her award-winning project ,‘An Angolan Archive’, is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
A huge congratulations to Sandra! Check out the winning project via the link in our bio.
hashtags
#MLGNOVA
#CSM2020
#UALShowcase
analysis
This post got
26% more likes
compared to @mullenlowegroup's average. It uses
the average amount of hashtags
and its
caption is 55% longer
68
3
Sep 30 2020 GMT11:36
captions
@acura let’s the car do the talking in their new action-packed spot from @mullenloweus, which turns the clock back to the silent-film era ⏰ 🎥 🚙
hashtags
analysis
This post got
19% more likes
compared to @mullenlowegroup's average. It uses
100% less hashtags
and its
caption is 63% shorter
comments
37
6
Oct 08 2020 GMT08:39
captions
In honour of World Octopus Day, our marine friends are back to help clean up our oceans. The surfing octopus, Sandy the crab and the pufferfish are making waves on a limited-edition range of clothing, sold exclusively online for eight days only from TODAY! All profits will be donated to @plasticoceans so head to the link in our bio to get on board and buy a tee to save our seas!
hashtags
#MLGtees4seas
analysis
This post got
100% more likes
compared to @mullenlowegroup's average. It uses
67% less hashtags
and its
caption is 8% shorter
47
5
Oct 05 2020 GMT11:06
captions
World Octopus Day is just around the corner and our marine friends are coming back to make a splash. Stay tuned…
hashtags
#MLGtees4seas
analysis
This post got
67% more likes
compared to @mullenlowegroup's average. It uses
67% less hashtags
and its
caption is 72% shorter
72
5
Sep 10 2020 GMT14:42
captions
…and finally, we’re pleased to reveal the winner of the 2020 MullenLowe NOVA Awards is.... @sandrapoulson!
Her award-winning project ,‘An Angolan Archive’, is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war.
A huge congratulations to Sandra! Check out the winning project via the link in our bio.