@morillasbranding

Changes, evolution, and the future go by hand in the new era we are immersed in. At Morillas we decided to anticipate and start our revolution by creating a new typeface that represents our new brand universe. A creation that we will reveal little by little. Stay tuned to know all our news…

Changes, evolution, and the future go by hand in the new era we are immersed in. At Morillas we decided to anticipate and start our revolution by creating a new typeface that represents our new brand universe. A creation that we will reveal little by little. Stay tuned to know all our news…

Changes, evolution, and the future go by hand in the new era we are immersed in. At Morillas we decided to anticipate and start our revolution by creating a new typeface that represents our new brand universe. A creation that we will reveal little by little. Stay tuned to know all our news…

Part of the work we did for Prisma consisted in the development of a digital product that roams around the idea of an hexagonal prism; the perfect geometric structure. Building on the brand’s identity, which was based on the nuances of the different points of view, we generated different forms from the prism, that we synthesized in the use of lines and points. These were the two elements that worked as a fil rouge of all the different digital touchpoints, which also seeked to define a simple navigation and direct tone. Designed in an elegant  and straightforward style, Prisma digital experience conveys the brand’s solvency and accuracy.         

Prisma is a fund management company with more than 30 years of experience in the financial investment sector. At Morillas, we worked on Prisma’s new brand identity, to widen their audience and reach an extended target. To do so, we conducted a deep research to develop their new brand positioning based on building trust with its consumers to guide them on their investments. And we came up with a simple, yet catching claim: Prisma, Enlightening your future. We also worked on a new visual identity that reflected this new strategy by using a prism: a geometrical shape with different faces that represented different ways to enlighten their client’s future. A sophisticated and modern visual identity that emphasize in solvency and accuracy.

Tomorrow, September 23rd, our CEO, Marc Morillas, Clara de Sousa our Art Director and Pep Trias, our Industrial Art Director will be participating in a webinar organized by @arconvert and Ritrama. Under the title, “Organic is the new black”, they will be discussing about how the luxury industry needs to re-think all processes in order to provide more than before, by impacting less and less on the environment. We’ll be explaining how we approach projects to deliver multidisciplinary solutions tailored to our clients’ business needs. To access the webinar you have to register in our link in bio. ¡Don´t miss it!

Part of the work we did for Komuti was to reshape the future of mobility. How? By fostering ridesharing. How? By addressing it to a younger audience who value experiences beyond possessions, determination beyond enthusiasm. But wait, Komuti is a digital brand platform, so let’s not forget the funny appealing side to a ridesharing experience. And so we did. We transformed a brand that lives in the digital realm to a living brand, by creating an holistic brand experience to translate the global positioning across all key touchpoints.

Hi komuters! Want to find a colleague to share a ride to work with? Komuti is a ridesharing platform developed by Seat, a Barcelona based tech start-up that fosters mobility digitalization. For their ridesharing app we developed the new global positioning and brand identity. The main concept behind the brand was to create a community of digital savvy people who, committed to sustainability, imagined a better way to reach their working places. To do so, we created a visual brand experience that pivots around the idea of fun, simplicity and practicality, developing an impactful brand visual language that captures the essence of the brand: to create a shared experience beyond mere commuting.

Today more than ever, we need companies to adapt to new form of mobility. Komuti is a ridesharing start up that was born with the mission of reshaping mobility and challenge traditional usage of personal vehicles with the aim to find new commuting methods and reduce environmental footprint. New transportation methods call on for a bold brand identity that lays upon a straightforward, brand concept calling for enjoyment, responsibility and bonding. An outstanding brand imagery that connects with an upcoming purpose-driven young audience in search for enjoyment with commitment.

The virus has spread new feelings, fears and a global reconsideration of people priorities, which is giving rise to new attitudes that will define the next normal. Understanding this new reality and the role that your organization will play in the landscape is key to connect with these new behaviors and ensure the adaptation and continuity of your company. We have identified 10 key challenges that companies will face to fulfill new consumer expectations. Find out more in our The Next Normal Report – link in bio

A collection of experiences, embodied in an exclusive set of unique hotels should be presented. To build upon the concept of curators of experiences we designed a directory that represented the zenit of experiences as luxury. Prestige emerges as a global stamp for travellers in search of bespoke trips, searchers of unique moments.

To travel is not just to discover new places but to collect moments and memories. To gather tailormade experiences, discover the essence of a city or a landscape. To genuinely connect with your dreamed journey. The Prestige Collection is a global network of the best international hotels of the world that offers a collection of unique hidden gems. To develop its global positioning and brand identity we set out to shape a new concept of luxury: eclectic high-end, tapping into their voyagers’ conception of luxury that tackles different meanings of exclusivity and authenticity. To embody the spirit of exclusivity in the digital space, we developed a web platform that builds upon the concept of ‘Curators of collections’. As so, we positioned Prestige as a seal of quality. We came up with 6 universes into which we organized all the Prestige hotels that were rooted in emotional criteria; 6 categories through which travelers could find their bespoke trip and best hotel option through emotional categories.