we are working on your request, please wait
instagram profile photo

@lays

+
970,294
0.52%
5,058
174

bio

The perfectly crispy chip that has been America’s favorite snack for more than 75 years.

languages

english

Analysis

  • The total number of IG users following @username on last update.

  • The total number of IG users that @username was following on last update.

  • Indicated the number of follower @username has for every user he/she follows.

  • Indicates how this user uses his/her Instagram account.

  • The number of photos in @username’s feed. It might not be the same as the total amount of photos posted over time as Instagram offers the option to delete a photo at any time.

  • The date when @username last posted a photo to his/her feed.

  • How often does @username usually post a new photo/video.

  • The average amount of likes a photo by @username gets.

  • The average percentage of IG users who follow @username who like his/her photos.

    A good engagement rate is a sign of a healthy and responsive community.

  • The average amount of comments a photo by @username gets.

  • The average percentage of IG users who follow @username who comment on his/her photos.

  • Two users might have an average of 10 comments on their photos. One got 10 comments on every single one of his photos, while the other got 2 in most of them and 200 in a couple. The first user will have a high consistency while the second one will have a low consistency.

    A low comment consistency can indicate that the average amount of comments might have been affected artificially due to a promotion.

  • The average percentage of comments a photo gets in relationship to the likes.

popularity

970,294
19
macro influencer
@lays is a macro influencer with 970,294 followers.

content

772
nan% vs. nan%
369 chars
0
Oct 09
couple times a week
@lays usually publishes a few times per week, with a great use of captions and no use of hashtags

community engagement

5,058 / 0.52%
47%
174 / 0.00018%
14%
@lays's community is decently engaged but not very consistent
not good nor bad
very low
low
good
high
very high

History

30 days
90 days
all
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Oct 13
5 970,294
19
772
0.52%
5,058
174
Oct 12
459 970,289
19
772
0.52%
5,052
174
Oct 08
604 969,830
19
771
0.51%
4,916
146
Oct 04
233 969,226
19
769
0.61%
5,876
476
Sep 30
213 968,993
19
768
0.55%
5,372
475
Sep 26
180 968,780
19
767
0.52%
5,085
470
Sep 25
220 968,600
19
767
0.52%
5,077
468
Sep 24
258 968,380
19
767
0.52%
5,068
468
Sep 23
424 968,122
19
767
0.52%
5,054
467
Sep 20
87 967,698
18
766
0.51%
4,930
466
Sep 19
263 967,611
18
766
0.51%
4,905
465
Sep 18
175 967,348
18
766
0.49%
4,769
464
Sep 17
287 967,173
18
765
0.57%
5,473
591
Sep 16
416 966,886
18
765
0.56%
5,401
587
Sep 15
394 966,470
18
764
0.62%
5,980
592
Sep 14
43 966,076
18
764
0.62%
5,951
590
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Sep 13
93 966,033
18
764
0.6%
5,830
589
Sep 12
250 965,940
18
763
0.71%
6,858
601
Sep 11
291 965,690
18
763
0.71%
6,840
600
Sep 10
300 965,399
18
763
0.7%
6,785
597
Sep 09
118 965,099
18
763
0.66%
6,329
582
Sep 08
219 964,981
18
762
0.63%
6,095
579
Sep 07
99 964,762
18
762
0.63%
6,087
578
Sep 06
350 964,663
18
762
0.63%
6,076
577
Sep 05
564 964,313
18
762
0.63%
6,061
576
Sep 04
714 963,749
18
762
0.63%
6,031
573
Sep 03
914 963,035
18
761
0.67%
6,434
574
Sep 02
459 962,121
18
761
0.65%
6,280
565
Sep 01
308 961,662
18
760
0.66%
6,385
561
Aug 31
324 961,354
18
760
0.66%
6,375
557
followers vs

Feed

last 12
last 24
last 36

Posting times

last 12
last 24
last 36
All times are shown in GMT

by days

by hours

Hashtags

top 5
top 15
top 25
all
#SmileWithLays
17%

Best performing posts

comments

lays's best performing instagram post
comments
578
Oct 07 2020 GMT19:59
captions
What Lay’s chip and flavor is this? Guess it below and we might send you some!​
hashtags
analysis
This post got
232% more likes
compared to @lays's average. It uses
the average amount of hashtags
and its
caption is 78% shorter
lays's best performing instagram post
comments
368
Sep 08 2020 GMT19:12
captions
The year is 1998. The lunch bell rings. 🔔 Which fake flavor is going on your tray?
hashtags
analysis
This post got
111% more likes
compared to @lays's average. It uses
the average amount of hashtags
and its
caption is 77% shorter
lays's best performing instagram post
comments
332
Oct 02 2020 GMT17:01
captions
Missing those state fair days so we came up with these fake flavors 🎡 Which one would you grab first?
hashtags
analysis
This post got
91% more likes
compared to @lays's average. It uses
the average amount of hashtags
and its
caption is 72% shorter

Appears in collections