Building brands in the age of influence
🍃 Connecting health-conscious CPG brands with their target market
👇 Let’s get hyped
languages
english
Analysis
The total number of IG users following @username on last update.
The total number of IG users that @username was following on last update.
Indicated the number of follower @username has for every user he/she follows.
Indicates how this user uses his/her Instagram account.
The number of photos in @username’s feed. It might not be the same as the total amount of photos posted over time as Instagram offers the option to delete a photo at any time.
The date when @username last posted a photo to his/her feed.
How often does @username usually post a new photo/video.
The average amount of likes a photo by @username gets.
Two users might have an average of 100 likes on their photos. One got 100 likes on every single one of his photos, while the other got 20 in most of them and 2000 in a couple. The first user will have a high consistency while the second one will have a low consistency.
A good consistency is always a good sign.
The average percentage of IG users who follow @username who like his/her photos.
A good engagement rate is a sign of a healthy and responsive community.
The average amount of comments a photo by @username gets.
The average percentage of IG users who follow @username who comment on his/her photos.
Two users might have an average of 10 comments on their photos. One got 10 comments on every single one of his photos, while the other got 2 in most of them and 200 in a couple. The first user will have a high consistency while the second one will have a low consistency.
A low comment consistency can indicate that the average amount of comments might have been affected artificially due to a promotion.
The average percentage of comments a photo gets in relationship to the likes.
popularity
3,001
2,756
nano influencer
@gethypedmedia is a nano influencer with 3,001 followers.
content
208
nan% vs. nan%
768 chars
1
Oct 08
couple times a week
@gethypedmedia usually publishes a few times per week, with a poor use of captions but a good use of hashtags
community engagement
63 / 2.1%
48%
4 / 0.00133%
40%
@gethypedmedia's community is decently engaged and consistent
not good nor bad
very low
low
good
high
very high
History
30 days
90 days
all
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Oct 12
60
3,001
2,756
208
2.1%
63
4
Sep 26
36
2,941
2,504
201
2.31%
68
2
Sep 24
8
2,905
2,265
199
2.41%
70
2
Sep 23
31
2,897
2,208
199
2.42%
70
2
Sep 20
7
2,866
2,197
199
2.3%
66
2
Sep 19
15
2,859
2,395
199
2.2%
63
2
Sep 18
14
2,844
2,255
199
2.18%
62
2
Sep 17
10
2,830
2,265
199
2.12%
60
2
Sep 16
17
2,820
2,414
199
2.06%
58
2
Sep 15
40
2,803
2,384
199
2%
56
2
Sep 12
7
2,763
2,060
199
1.85%
51
1
Sep 11
15
2,756
2,154
199
1.74%
48
1
Sep 10
9
2,741
1,999
198
1.75%
48
1
Sep 09
20
2,732
2,033
197
1.79%
49
1
Sep 08
7
2,712
1,924
196
1.84%
50
1
Sep 07
12
2,705
1,919
195
1.92%
52
1
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Sep 06
6
2,693
1,943
195
1.93%
52
1
Sep 05
11
2,687
2,014
195
1.82%
49
1
Sep 04
4
2,676
1,930
195
1.72%
46
1
Sep 03
14
2,672
2,031
194
1.8%
48
1
Sep 02
15
2,658
2,047
193
1.88%
50
1
Sep 01
7
2,643
1,938
192
1.89%
50
1
Aug 30
17
2,636
2,066
191
1.86%
49
1
Aug 29
29
2,619
1,996
191
1.79%
47
1
Aug 27
9
2,590
1,872
190
1.78%
46
1
Aug 26
11
2,581
1,894
189
1.78%
46
1
Aug 25
14
2,570
1,930
188
1.75%
45
1
Aug 24
17
2,556
1,852
187
1.92%
49
1
Aug 23
18
2,539
1,833
187
1.85%
47
1
Aug 22
18
2,521
1,723
187
1.82%
46
1
followers vs
Feed
last 12
last 24
last 36
Jan 01 1970 GMT00:33
captions
That's what we're saying 👏
A business should ALWAYS express their passions and core values. In fact, whatever that growing business is passionate about should always be transparent and shines through whatever they are promoting or selling.
When marketing, the focus should always revolve around educating and inviting users within your target audience to share the same passion as you. 😊
Do you agree? Comment below! 👇
hashtags
Jan 01 1970 GMT00:33
captions
When it comes to getting to know your audience, its time to dive deeper. 🏊
While Instagram makes it easy to look at the general statistics of your followers such as age, audience and location within the app, you’ve got to look more closely than subsurface statistics. 🔍
For any business to grow it is extremely important to take the time to interact with your audience, this can be done in a number of ways such as using polls, questionnaires, or responding to comments and dm’s.
The main goal of these interactions with your audience should always be to learn more about their purchasing behavior such as where they shop and why they shop at certain places.
Interacting with your audience not only gives you insight into the minds of the consumer, but it also is an opportunity for free feedback as well as boosts your profile in the algorithm. A win-win! 👏
Lets chat! 🗣️
Meet Kristina 👋 New Business Director here at Get Hyped!
Kristina spent 10 years advancing through various business development and leadership positions at both Fortune 100s and startups before making the leap to entrepreneurship in 2016.
In addition to growing Get Hyped Media, Kristina is an influencer in the clean and natural niche (@Kristinashyped). 🌱 📷
Kristina loves market research and staying up on the latest social trends. She LOVES public speaking and building the fun, inclusive company culture of her dreams. She's recently been a speaker at Wiley, Northeastern University, and Better Connecticut News.
Fun facts about Kristina - some of her favorite pastimes are grueling spin classes, making her way through the Connecticut wine trail, and of course following her favorite influencers on Instagram.
How awesome is she!? 🙌 Check her out!
hashtags
Jan 01 1970 GMT00:33
captions
Consistency is 🔑
Yep, that's right, if you want your social media to grow and actually benefit your business, you need to be consistent.
3 of the main areas to focus on being consistent with are:
Posting- For you to grow a loyal following you have to show up every day. If your followers do not trust that you will provide consistent content and engage with others, people will begin to unfollow you. Remember, if you aren’t there for your followers, they won’t be there for you.
Voice- Any business needs to maintain the same voice throughout all of their posts. This voice consistently will create a strong brand identity and let your followers know what type of personality and content they will be getting if they continue to follow you.
Aesthetic- Keeping a consistent aesthetic includes providing high-quality, on-brand content that matches the vibe of the rest of your posts. Who doesn’t love an aesthetically pleasing feed?
Follow along for more tips every week! 💡
hashtags
Jan 01 1970 GMT00:33
captions
HASHTAGS MIA! 🔎
Our tip of the day- hide your hashtags in all of your Instagram stories. 👏
We all know that hashtags are one of the best ways to have increase visibility and get your content in front of like-minded users. However, oftentimes people are hesitant to use them because they look unappealing and cluttered.
So how exactly do you reap the benefits of hashtags without the unattractive look of them?
Simply follow these steps:
-Type out your desired hashtags, the more niche-specific, the better.
-Then, adjust the size of the text to make it as small as possible.
-Next use the pen tool to color match the text to the background or image you’re posting and VOILA. No one will know they are there.
Follow along for more tips every week 💡
hashtags
Jan 01 1970 GMT00:33
captions
Taco Tuesday done right 🌮 with @sevensonsfarms!
Avoid crowded stores and spend more time at home with your family using convenient doorstep delivery.
With a variety of grass-fed beef, pasture-raised pork, lamb, and poultry that is all made safely and ethically made, you'll feel good about what you are feeding your family. 👪
Check out their website to take a virtual tour of their farm to see for yourself what makes different from all the rest. 🚜
📸 @unexpected_blessings7
It has been long overdue, but last week Instagram finally made it easy for users to create spaces in between paragraphs, with the click of the ‘return button’. 👏
While something so simple as creating a gap in between paragraphs might sound simple, in the past Instagram has made it quite tedious for users to do, with many seeming to never get it right.
Why is spacing your captions out so important you may ask?
By adding line breaks in between chunks of your writing, you are more likely to grab people’s attention and get people to focus on what you are saying rather, than just scrolling past an ominous, lengthy paragraph. 👀
Are you as excited about this new feature as us? Comment below! 👇
hashtags
Jan 01 1970 GMT00:33
captions
With over 500 million active users on Instagram, people and brands are always looking for ways to stand out and increase engagement on their platform.
One feature people have consistently received positive results from is the use of carousels, a multi-picture, or video post.
Not only does using carousels allow brands to convey a deeper message to followers, but it also has been reported to increase user engagement dramatically.
In fact, according to SocialInsider, "Carousel posts get the highest engagement rates (1.92%), compared to 1.74 and 1.45 for single post images and videos.
Additionally, when users add more than 3 photos to the carousel, the average engagement rate rises more. However, the highest average engagement reported occurs when images and videos are combined, with a 2.33% engagement rate, almost DOUBLE the average of single posts.👏
So what are you waiting for? Get swiping!
hashtags
Jan 01 1970 GMT00:33
captions
Say hello to the new Get Hyped! 👋 🎉
If you aren’t familiar with us, you should know are that we spend 100% of our time developing and managing influencer marketing for health-conscious CPG brands and connecting them with their target market.
Did we mention we have real experience, not just agency knowledge?
We are a team led by social influencers who have managed partnerships from both sides of the table.
Clients choose us because we’ve proven our ability to build brands like theirs on social.
So what do you say, are you ready to take your business to the next level? 👊
Check out our new site – link in bio!
hashtags
Jan 01 1970 GMT00:33
captions
We couldn’t agree more! 👏
Influencer marketing and content creation are all about how it makes people FEEL. Yep, that’s right.
The best and most successful businesses nowadays are those that ditch traditional marketing tactics and instead work to build meaningful connections with users and better understand their feelings and needs.
Remember, businesses are built on relationships, and relationships are built on communication and trust.
September is suicide prevention month.
During these difficult times especially, we urge everyone to focus on your mental health as well as come together with those who may be struggling with their own.
The truth is, we can all benefit from conversations about mental health and suicide, and one conversation can save a life. ❤️
Life is short, eat the brownie (or several). 😜
If you haven’t tried @wowbakingcompany, you're missing out. They have the most decadent gluten-free treats, like these bite-sized brownies with creamy chocolate chunks 😍, as well as an assortment of mouth-watering cookies and cake mixes. 🍪 🍰
Now late night snacking doesn’t have to come with the guilt. 👏
Life is short, eat the brownie (or several). 😜
If you haven’t tried @wowbakingcompany, you're missing out. They have the most decadent gluten-free treats, like these bite-sized brownies with creamy chocolate chunks 😍, as well as an assortment of mouth-watering cookies and cake mixes. 🍪 🍰
Now late night snacking doesn’t have to come with the guilt. 👏
hashtags
#clientlove
analysis
This post got
137% more likes
compared to @gethypedmedia's average. It uses
the average amount of hashtags
and its
caption is 51% shorter
96
4
Sep 09 2020 GMT16:12
captions
September is suicide prevention month.
During these difficult times especially, we urge everyone to focus on your mental health as well as come together with those who may be struggling with their own.
The truth is, we can all benefit from conversations about mental health and suicide, and one conversation can save a life. ❤️
hashtags
#Endthestigma
analysis
This post got
52% more likes
compared to @gethypedmedia's average. It uses
the average amount of hashtags
and its
caption is 56% shorter
94
1
Sep 10 2020 GMT17:04
captions
We couldn’t agree more! 👏
Influencer marketing and content creation are all about how it makes people FEEL. Yep, that’s right.
The best and most successful businesses nowadays are those that ditch traditional marketing tactics and instead work to build meaningful connections with users and better understand their feelings and needs.
Remember, businesses are built on relationships, and relationships are built on communication and trust.
hashtags
#GetHyped
analysis
This post got
49% more likes
compared to @gethypedmedia's average. It uses
the average amount of hashtags
and its
caption is 41% shorter
comments
38
10
Sep 28 2020 GMT17:12
captions
It has been long overdue, but last week Instagram finally made it easy for users to create spaces in between paragraphs, with the click of the ‘return button’. 👏
While something so simple as creating a gap in between paragraphs might sound simple, in the past Instagram has made it quite tedious for users to do, with many seeming to never get it right.
Why is spacing your captions out so important you may ask?
By adding line breaks in between chunks of your writing, you are more likely to grab people’s attention and get people to focus on what you are saying rather, than just scrolling past an ominous, lengthy paragraph. 👀
Are you as excited about this new feature as us? Comment below! 👇
hashtags
analysis
This post got
150% more likes
compared to @gethypedmedia's average. It uses
100% less hashtags
and its
caption is 7% shorter
50
9
Sep 29 2020 GMT17:24
captions
Taco Tuesday done right 🌮 with @sevensonsfarms!
Avoid crowded stores and spend more time at home with your family using convenient doorstep delivery.
With a variety of grass-fed beef, pasture-raised pork, lamb, and poultry that is all made safely and ethically made, you'll feel good about what you are feeding your family. 👪
Check out their website to take a virtual tour of their farm to see for yourself what makes different from all the rest. 🚜
📸 @unexpected_blessings7
hashtags
#Sevensons
#sevensons
analysis
This post got
125% more likes
compared to @gethypedmedia's average. It uses
100% more hashtags
and its
caption is 36% shorter
46
7
Sep 24 2020 GMT13:05
captions
Say hello to the new Get Hyped! 👋 🎉
If you aren’t familiar with us, you should know are that we spend 100% of our time developing and managing influencer marketing for health-conscious CPG brands and connecting them with their target market.
Did we mention we have real experience, not just agency knowledge?
We are a team led by social influencers who have managed partnerships from both sides of the table.
Clients choose us because we’ve proven our ability to build brands like theirs on social.
So what do you say, are you ready to take your business to the next level? 👊
Check out our new site – link in bio!