@folchstudio

"Living in Indonesia, we are surrounded by islands with beautiful beaches and mountains. Having spend the majority of my life in Jakarta, the over populated capital city of Indonesia - I’m always drawn to nature. One place that holds a special place in my heart is Derawan, a group of islands at East Kalimantan (East Borneo). It’s one of those places that you secretly keep with you because you don’t want too many tourists with their plastic ruining the area. The moment we stepped foot onto the jetty in Maratua, we were greeted by turtles and crystal clear water.“ A visual essay from @eldoradoexperience by @ericksulistio. @eldoradoexperience is an editorial platform for unique travel narratives by @folchstudio, looking to preserve nature by unveiling its beauty through insightful stories.

An @odiseomagazine take-over by @audelebarbey. @odiseomagazine is an exploration of new ways of doing and seeing, offering a different vision on erotism, going beyond gender, seeking seduction through bodies and abstraction. A brand by @folchstudio

@eldoradoexperience is a post-tourism editorial platform for unique travel narratives by @folchstudio, looking to preserve nature by unveiling its beauty through insightful stories.

Bland is the new Brand – @folchstudio is going to be part of @blancfest with a masterclass based on the idea that brands need the ability of shifting strategically and adapting continuously to ever-changing environments, platforms and audiences. It will be a brief practical exercise based on the analysis, understanding and approach - in terms of strategy, identity design, typography, art direction and content production - that allows an understanding of the elements that compose the new kind of branding: blanding. Even though it’s a controversial concept within the graphic and branding field, it’s one of the most useful trends for brands and we’ll try to answer some of the questions behind it. Our idea is to bring key topics and insights from some questions that we’ll ask ourselves and also from the questions that people will send us to answer on the day of the session. We invite you to send yours to apply@folchstudio.com with the topic: Questions for Blanc. The masterclass will be on Friday October 23, 9 AM at the @museudeldisseny More info at blancfestival.com

Taking @adidas_es into a new dimension of comfort– We created a series of assets for Adidas’s digital communication channels, in which we portrayed the new version of the ‘ZX’ ZX 2K BOOST, taking the feeling of oddly satisfying and weightlessness through their latest product. More content coming up soon. Find out more at adidas.es/ZX. Concept, Art direction & 3D by @folchstudio Production by @wht.hrs Director & DOP @polgonzaleznovell Photographer @marssal Camera Assistant @polrenom Producers @tamararaimondi & @ferranbassa Make Up @mcarmen3fm Gaffer Cristian Masheroni

Nowadays the most important part of a brand is the community so Tropicfeel will explain how to reach more than 500000€ in less than hour through crowdfunding to make a bag become real. From a conversation to create a real innovation. A new Thursday Pill is happening tomorrow at @acidhousebcn – Alberto Espinós, CEO and Founder of @tropicfeelcom comes to Acid House Barcelona to talk about the development of this fashion brand and their latest product SHELL, a backpack and wardrobe system with unmatched versatility, easy access, and perfectly designed with the help of over 5000 modern day travelers. 1 TOPIC, 1 SPEAKER, 1/2 HOUR – @acidhousebcn is launching a new initiative. On Thursdays at 7 PM, the most influential and creative people from the neighbourhood of Poblenou will come to Acid House to talk about a specific topic. Book your place with the link in bio or tune in to the live streaming through @folchstudio’s Instagram on Thursday, 7 PM. *If you’re attending the event don’t forget to wear your sanitary mask at all times. We are proud to have developed their narrative strategy, rebranding and brand guideless manual. @acidhousebcn is a project by @folchstudio in collaboration with @adidasoriginals @wht.hrs @elisavabcn & @offfest.

The model of the show city oriented towards tourism has been blown up. If there is something that comes out of the general consensus of the last workshop we gave in Bilbao, it was the need to rethink the concept of the city brand. I would even say the need to rethink the very concept of the city brand. For cities like , as well as many others, is now time to generate a voice or city story (not necessarily institutionalized) that challenges the citizenry in an emotional and direct way. The objective should be none other than to recover communion, as well as a certain sense of resilience and pride of the city and of belonging. Last weekend we brought BLANDING to @serifalaris with a masterclass – @albertfolchrubio and @r_f_m_r_t_n_z were part of SERIFALARIS with a intensive workshop of 3 days, based on the idea that brands need the ability of shifting strategically and adapting continuously to ever-changing environments, platforms and audiences. Serifalaris is a design festival in Getxo, Spain. Produced by @marinagoni & @freskue. Photos by @olgaruizfoto & @karramarrez.

We are proud to announce that the Environmental Graphic Design & Signage for @lacapellabcn has been selected for the @adgfad LAUS awards 2020. — On the occasion of their 25th anniversary, the cultural nexus LACAPELLA (previously La Capella) came to us to rethink their identity matching their ambitions and the exhibition space originally built in the XV century. Moving away from an institutional hub and growing closer to the MACBA museum or CCCB cultural center we needed to find a contemporary approach to the design to match these ambitions. Rebranding and graphic design by Folch. Environmental applications and signage by Folch in collaboration with @stefano.colli Typeface, Monument Grotesk by @abcdinamo

Master’s Degree in Lighting Design at @la_upc & @upcschool. Train with the top lighting designers and participate in real projects like @llumbcn. Light is an element with the capacity to add to the space all the nuances that define it visually. Perceptive, plastic and technical components coexist in its application and reading. The measure of the use of these components is what turns light into an essential element with a great transforming, communicative and sensitive capacity. Currently, with the evolution of new technologies and the increasing use that is made of them, the incorporation of the figure of the Lighting Designer is essential in the design and definition of any type of space Applications open until October 20! Program directed and managed by @josepbohigas & @maria_guell_ordis Find out more with the link in bio. Strategy, design, paid media campaign by @folchstudio

We are proud to announce that the identity for the new archaeological museum of Lanzarote has been selected for the @adgfad LAUS awards 2020. — We had to develop an identity for a historic building with an ancient archeological heritage. The aim was to respect the essence of the location and building itself while generating a modern yet international new look and feel. We turned the shape of the building into an iconic symbol. Based on the archaeological excavation site we created a grid system for its identity, combining two typefaces and a palette aligned with the natural colours of Lanzarote. Design by Folch Photos by @ampiaristu

A new @odiseomagazine take-over by @synchrodogs_official. @odiseomagazine is an exploration of new ways of doing and seeing, offering a different vision on erotism, going beyond gender, seeking seduction through bodies and abstraction. A brand by @folchstudio

‘Foscas’ in the Window Gallery at @acidhousebcn ! – A project designed by @aoobarcelona for the TRIA shelving system by @mobles114. Mobles 114 proposed to AOO Studio making a series of pieces finished off with a very authentic technique. The Foscas collection was born from the selection of molds for rotary presses and the extrusions of basic pieces already existing in Bonadona’s workshop, focusing on the most industrial aspect of the ceramic process. Foscas will be exhibited from the 1st to the 6th of October at the Window Gallery. Come see it! Ceramist @eloibonadona Photography @jara_varela Acid House Barcelona is a Cultural and Creative Hub for Business Innovation in Poblenou (@22) a project by @folchstudio in collaboration with @adidasoriginals @wht.hrs @elisavabcn & @offfest.