@clasebcn

We worked with German photographers @schmott_studios to create a chromatic and lighting code for @gigistudios, that would explain the design and materials used in each collection. Still lives and detail shots combine with abstract and experimental imagery, strengthening the brand’s relationship with the creative world. Art direction is about developing the visual expression of a brand, built from its character and values. Alongside illustrators, photographers, filmmakers and architects, we translate concepts into a graphic mood that will make a brand recognizable and memorable to others. Photography: @schmott_studios

In a practically bare setting lit with natural light, the essence of a home is symbolized using a single stand to showcase the @teixidors products, thereby enhancing their honesty and material quality. Art direction is about developing the visual expression of a brand, built from its character and values. Alongside illustrators, photographers, filmmakers and architects, we translate concepts into a graphic mood that will make a brand recognizable and memorable to others. Photography: @danielrieraofficial Set Design: @koenmeersman

Detail shots for @vibialight focusing on their products' high-end finishes and representing the minimal and sober style of the brand. Art direction is about developing the visual expression of a brand, built from its character and values. Alongside illustrators, photographers, filmmakers and architects, we translate concepts into a graphic mood that will make a brand recognizable and memorable to others. Photographer: @gerhardt_kellermann Set Design: @cristinaramosatelier

Graphical application of the brand of @pedrogarciashoes at a big scale. In collaboration with architects @lopezriveraarquitectos, carefully selected materials and finishes were used in order to respond the different architectonical environments such as trade fair booths or the flagship store, as well as the specifically developed furniture. We join retailers, curators, architects, artists and interior designers in the process of creating a meaningful space atmosphere. Our environmental design aims to make products, objects, stories or knowledge reachable to the audience. And also to encourage innovative and engaging interactions. Image credits:

The identity for @einabcn was officially presented as an exhibition. Large-format pages, featuring the different elements of the identity were hung in custom-made wooden blocks, spread throughout the space. Visitors were invited to rip-off these pages and fold them into the catalogue format, becoming themselves makers of the exhibition’s publication. At the end, pages were assembled with a rubber band, specially-made for the event. We join retailers, curators, architects, artists and interior designers in the process of creating a meaningful space atmosphere. Our environmental design aims to make products, objects, stories or knowledge reachable to the audience. And also to encourage innovative and engaging interactions.

Rambla’s Christmas lights upon the invitation of @amicsdelarambla. The project takes a critical look at the city and its incoherent decisions regarding caged animals but with a positive remark. This idea was translated into the Rambla’s Christmas lights design by filling the emblematic street and its trees with a selection of birds species linked to the city, made of neon tubes. The result: the first figurative Christmas lights design in Barcelona, accessible to any public and thought for a secular city. We join retailers, curators, architects, artists and interior designers in the process of creating a meaningful space atmosphere. Our environmental design aims to make products, objects, stories or knowledge reachable to the audience. And also to encourage innovative and engaging interactions. Video Credits Creative Direction: @clasebcn Director: @claudiamallart Photography: Andalucia Vila San Juan Editor: @estelnewroman Sound Design: Manu Orna Music: Sanso X-Tro

The dichotomy heaven—hell fits perfectly a place like @inferninoapartments. The identity and art direction we designed for this carefully restored building from 1666, located a few steps down from Plaza del Obradoiro (next to the Cathedral of Santiago de Compostela), was highly influenced by the mysterious and spiritual mood of the context surrounding it. Designed from inside out, we shape a brand’s universe with strategy, concept, naming and design. Our branding approach focuses on the development of tangible concepts that communicate and relate truthfully to the brand. More than a name, logo or baseline, we believe that it’s an honest storytelling that contributes to a captivating overall experience of the brand.

Corporate Identity for @artssantamonica, an art centre in Barcelona. The identity rises from a visual and linguistic play, taking out the “A”s from the institution’s name and reorganizing them into a graphic symbol in the style of Joan Brossa. At the same time it generates a strong visual code, allowing for a coherent communication even if created by different authors. Designed from inside out, we shape a brand’s universe with strategy, concept, naming and design. Our branding approach focuses on the development of tangible concepts that communicate and relate truthfully to the brand. More than a name, logo or baseline, we believe that it’s an honest storytelling that contributes to a captivating overall experience of the brand.

@deliciousandsons is a food brand of Mediterranean influence, committed to bringing high-quality organic food to everyday life. Through classical illustrations with a modern treatment, along with a fresh colour palette, we designed an identity for the everyday life, oriented to the American market. Shortly: a contemporary brand, with a sense of tradition. Designed from inside out, we shape a brand’s universe with strategy, concept, naming and design. Our branding approach focuses on the development of tangible concepts that communicate and relate truthfully to the brand. More than a name, logo or baseline, we believe that it’s an honest storytelling that contributes to a captivating overall experience of the brand.

The logotype for Barcelona City Council @barcelona_cat is an updated graphic evolution of the coat of arms of Barcelona, the official emblem which dates back to the Middle Ages. It depicts the Cross of Sant Jordi, patron saint of the city, combined with the Four Bars, representing the dynastic union of Aragon and the County of Barcelona, and adds the Spanish Royal Crown on top. . Be it new or established brands, we work in the search of a name, a logotype design, a brand declination, or a corporate communication update. Our design for an identity assembles strong concepts with aesthetic graphic solutions that further the creation of a logotype alone.

The logotype for Barcelona City Council @barcelona_cat is an updated graphic evolution of the coat of arms of Barcelona, the official emblem which dates back to the Middle Ages. It depicts the Cross of Sant Jordi, patron saint of the city, combined with the Four Bars, representing the dynastic union of Aragon and the County of Barcelona, and adds the Spanish Royal Crown on top. . Be it new or established brands, we work in the search of a name, a logotype design, a brand declination, or a corporate communication update. Our design for an identity assembles strong concepts with aesthetic graphic solutions that further the creation of a logotype alone.

Barcelona City Council @barcelona_cat needed to identify the buildings that house the city’s municipal facilities and services. The proposal was obvious: transform the B that was being used extensively in the City Council’s communication into a distinctive signage support. . Be it new or established brands, we work in the search of a name, a logotype design, a brand declination, or a corporate communication update. Our design for an identity assembles strong concepts with aesthetic graphic solutions that further the creation of a logotype alone.