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instagram profile photo

@caswellmassey

+
17,192
0.95%
163
4

bio

America’s Original Fragrance & Beauty Brand Established 1752 Featured in: VOGUE • FORBES • MENS HEALTH • DEPARTURES • TOWN & COUNTRY • BYRDIE

languages

english

interests

Analysis

  • The total number of IG users following @username on last update.

  • The total number of IG users that @username was following on last update.

  • Indicated the number of follower @username has for every user he/she follows.

  • Indicates how this user uses his/her Instagram account.

  • The number of photos in @username’s feed. It might not be the same as the total amount of photos posted over time as Instagram offers the option to delete a photo at any time.

  • The date when @username last posted a photo to his/her feed.

  • How often does @username usually post a new photo/video.

  • The average amount of likes a photo by @username gets.

  • The average percentage of IG users who follow @username who like his/her photos.

    A good engagement rate is a sign of a healthy and responsive community.

  • The average amount of comments a photo by @username gets.

  • The average percentage of IG users who follow @username who comment on his/her photos.

  • Two users might have an average of 10 comments on their photos. One got 10 comments on every single one of his photos, while the other got 2 in most of them and 200 in a couple. The first user will have a high consistency while the second one will have a low consistency.

    A low comment consistency can indicate that the average amount of comments might have been affected artificially due to a promotion.

  • The average percentage of comments a photo gets in relationship to the likes.

popularity

17,192
996
micro influencer
@caswellmassey is a micro influencer with 17,192 followers.

content

538
nan% vs. nan%
356 chars
7
Oct 06
few times per month
@caswellmassey is not very active and usually publishes a few times per month, with a great use of captions and an amazing use of hastags hashtags

community engagement

163 / 0.95%
58%
4 / 0.00023%
25%
@caswellmassey's community is decently engaged and consistent
not good nor bad
very low
low
good
high
very high

History

30 days
90 days
all
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Oct 13
3 17,192
996
538
0.95%
163
4
Oct 12
90 17,189
995
538
0.95%
163
4
Oct 08
59 17,099
996
538
0.95%
162
4
Oct 04
57 17,040
997
537
0.97%
165
4
Sep 30
72 16,983
997
536
0.98%
167
4
Sep 26
7 16,911
994
535
1.02%
172
4
Sep 25
5 16,918
994
535
0.99%
168
4
Sep 24
8 16,923
993
534
1.21%
205
5
Sep 23
24 16,915
989
534
1.21%
205
5
Sep 20
1 16,891
991
534
1.2%
202
5
Sep 19
5 16,892
987
535
0.96%
162
4
Sep 18
11 16,887
987
535
0.95%
161
4
Sep 17
11 16,876
982
534
1.18%
199
5
Sep 16
10 16,865
982
533
1.22%
205
5
Sep 15
12 16,855
982
533
1.22%
205
5
Sep 14
4 16,843
981
533
1.22%
205
5
date
followers
following
uploads
eng. rate
avg. likes
avg. comments
Sep 13
5 16,839
981
533
1.22%
205
5
Sep 12
4 16,834
981
533
1.22%
205
5
Sep 11
1 16,830
982
533
1.22%
205
5
Sep 10
7 16,829
982
533
1.22%
205
5
Sep 09
12 16,822
982
533
1.22%
205
5
Sep 08
9 16,810
982
533
1.22%
205
5
Sep 07
7 16,801
982
533
1.22%
205
5
Sep 06
1 16,794
982
533
1.21%
204
5
Sep 05
9 16,793
982
533
1.21%
204
5
Sep 04
7 16,784
983
533
1.22%
204
5
Sep 03
7 16,777
984
533
1.22%
204
5
Sep 02
13 16,770
985
533
1.2%
202
5
Sep 01
1 16,757
985
533
1.18%
197
5
Aug 31
6 16,756
985
532
1.3%
217
6
followers vs

Feed

last 12
last 24
last 36

Posting times

last 12
last 24
last 36
All times are shown in GMT

by days

by hours

Hashtags

top 5
top 15
top 25
all
#mensgrooming #caswellmassey #mensstyle #selfcare #americasoriginal
42%
42%
33%
33%
33%

Best performing posts

comments

caswellmassey's best performing instagram post
comments
12
Aug 04 2020 GMT20:13
captions
L O S T H I G H W A Y Casey Wilcox is a renowned Executive Chef who cut his teeth at one of Austin’s most iconic restaurants — and Bon Appetite Magazine’s (@bonappetitmag) long time favorite spot — @justinesbrasserie, where "David Lynch could easily set a scene." Earlier this year Casey opened his first restaurant with his business partner, aptly named, LITTLE TROUBLE, @littletrouble_lockhart and has plans to open a second restaurant later this year, called THE ELDORADO, “a beautifully curated space for coffee, breakfast, lunch and leisure.” His fingers are tattooed with the words “CANT FAIL” a mantra he channels into everything he does...deliciously.  —Lauren Hemmick, Creative Director
hashtags
analysis
This post got
200% more likes
compared to @caswellmassey's average. It uses
100% less hashtags
and its
caption is 103% longer
caswellmassey's best performing instagram post
comments
10
Aug 09 2020 GMT15:02
captions
hashtags
#ethosgsfm
#americanoriginal
#mensgrooming
analysis
This post got
150% more likes
compared to @caswellmassey's average. It uses
57% less hashtags
and its
caption is 99% shorter
caswellmassey's best performing instagram post
comments
5
Sep 24 2020 GMT21:08
captions
Channel your inner adventurer in every shower when equipped with this generous Woodgrain Sandalwood soap-on-a-rope, redolent of exotic spices and smoky woods. ✔️Paraben Free, Sulfate Free, Phthalate Free ✔️Palm Free ✔️Sustainably Sourced ✔️Not Tested on Animals ✔️Naturally Derived Colors
hashtags
#wanderlust
#sandalwood
#bath
#luxury
#travel
#dailyindulgence
#selfcare
#soap
#washyourhands
#cleanbeauty
#mensgrooming
#caswellmassey
#heritagecollection
#heritagemensgrooming
#caswellmasseyheritage
#sandalwoodsoap
#menssoap
#soaponarope
#caswellmasseysoaponarope
analysis
This post got
25% more likes
compared to @caswellmassey's average. It uses
171% more hashtags
and its
caption is 7% shorter

Appears in collections